The future of mobile video came into view last Friday as over 100 marketing students made impressive pitches to a judging panel of mobile marketing executives from zamano.
“We saw everything from UFC videos with advertising, to mobile video coupons, to education services – the breadth of creativity was fantastic and the students demonstrated impressive mobile marketing insights too”, said John O’Shea, CEO at zamano plc.
“Even with the range of high quality projects presenting, there could be only one outright winning team. ‘The Clubbers Guide’ service scored on several fronts as it was both novel and potentially revenue generating. Importantly the idea was backed up with solid marketing research data”, said John O’Shea.
Our thanks and congratulations to all the participants from DBS and in particular, ‘The Clubbers Guide’ winning team of Nicole Cashman, Majbritt Madsen, Helen Thomas and Peter Donoghue
“We are very thankful to zamano for committing to our annual industry marketing collaboration. Getting exposure to industry early in our students lives is critical to their development as marketers”, said Angela O’hUiginn, Senior marketing lecturer, Dublin Business School.
Our thanks also to our friends at Meteor for a generous supply of prizes on the day!