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SMART ASS SMS AND WAP QUIZ LAUNCHED IN UK ON WWW.23RDFLOOR.COM

Anne Robinson tops nationwide poll for UK's biggest Smart Ass

Anne Robinson has been voted the UK's No. 1 Smart Ass in a nationwide poll to mark the launch of a new SMS mobile trivia game of the same name. Developed by mobile internet specialists zamano, Smart Ass is live on 23rd floor.com, the new innovative web site developed by BT Cellnet and Airside that allows users to experience dynamic games for mobile phones.

www.23rdfloor.com, launched last month, offers everything from music and downloadable images, to interactive entertainment that will transform a mobile phone from a mere communication device, to an awesome entertainment complex. The web site was developed by BT Cellnet and Airside using the latest technologies and features mobile entertainment products from leading edge developer zamano. The survey *, which interviewed over 1000 members of the public reveals the opinions of a gaming crazy UK public who now have the opportunity to become the biggest Smart Ass in the country by playing the compelling SMS and WAP interactive trivia quiz game.

Over the next few weeks, the UK gamers will be switching on their mobile phones in droves, and preparing to 'pit their wits' with a series of quick fire questions. The more questions answered correctly, the higher the score. However, give the wrong answer and expect an abusive retort!

The culmination of each week's game is the Smart Ass Showdown involving the top 40 point scorers of that week. The Smart Ass Showdown is a sudden death competition over SMS, where each contestant competes against the clock and each other to submit the correct answer in the five minutes allocated.

Smart Ass is the first release from zamano's comprehensive M-Ent suite of mobile entertainment products and services and incorporates advanced administration tools, streamlining this process for Mobile Network Operators. Smart Ass is also one of the first games on the market that can be played using SMS, WAP, or both interchangeably.

"23rdfloor.com brings an innovative and fresh approach to mobile gaming and we are delighted to be involved and to have the opportunity to work with BT Cellnet," said Darren O Rodaigh, Business Development Manager, zamano. He added, "23rdfloor.com is the perfect place to introduce Smart Ass to the UK as Smart Ass is a trivia game with 'Attitude' and this fits in well with the atmosphere of 23rdfloor.com. The combination of music, images and kick ass games like Smart Ass ensures the appeal of this site."

He also added " The launch of Smart Ass marks the beginning of an exciting relationship between zamano and 23rdfloor.com. We look forward to developing this relationship and introducing more exciting games from our M-Ent suite of mobile entertainment products in the future. "