PRESS

zamano launch showdown

Dublin, 8 October 2002

SHOWDOWN is the new quick-fire SMS quiz game from zamano produced in association with RTÉ Interactive. Lunchtime every Friday is now the starting time for the largest mass audience quiz game in Ireland. Thousands of people receive the first question from SHOWDOWN on their mobiles, and are given a certain time to respond. Get the question right in the time permitted, and players progress to round 2, when they are told how many people are left in, and are given another question, and a shorter time to respond.

The rapid fire game proceeds over 8 rounds with one winner emerging from up to 12,000 entrants. Speed of response and knowledge are the keys to victory!

SHOWDOWN was developed by zamano, and runs over the company’s Value Added Text Messaging Platform EVATEM. The public launch of the game has been in association with RTE Interactive, with prize sponsorship from Sony and DVDRentals.ie. Each text received costs 30c. To register for Friday’s SHOWDOWN, simply text the word SHOW to 53030 . For more information see the SHOWDOWN website www.rte.ie/txt/showdown.html

About zamano
zamano is a world-leading provider of innovative, profitable mobile applications to European mobile network operators, media partners, major brands and corporates. The zamano product suite supports applications across all mobile technologies: SMS, WAP, GPRS and 3G, enabling compelling mobile interaction. Focussing on revenue generating entertainment and enhanced messaging services, zamano has an international reach of over 36m mobile subscribers.