PRESS

Shift in the Irish service provider market

Dublin, 1 May 2005

After a shift among the top three Irish mobile service provider, zamano has gained ground and is now number two in this highly competitive market.

According to two of the major Irish mobile operators, zamano has continually grown its Premium Rate SMS revenues and market share, and has now climbed to be number 2 in the Irish service provider market since April.

"Our steady progress over the last year is a testament to our continued investment in the scale and breadth of applications on our platform, but more so to our partners’ abilities to continually innovate and provide highly interactive mobile services", comments John O' Shea, Managing Director of zamano.

The mobile service provider market, especially in Ireland and the UK, is highly competitive and with an approximate number of 40 million mobile phone users in England and Ireland a very attractive business area. In addition to that Ireland has the highest average revenue per user (ARPU) in Europe at EUR47 per month versus the European average of EUR31, according to the Commission for Communication Regulation. Furthermore the Irish mobile market is still growing and the number of SMS sent increased by 22% in 2004 while mobile phone penetration increased by 6% to 94%.


Sebastian Fruend
Marketing & PR, zamano

Tel. +353 1 4885877

The Digital Depot,
Thomas Street,
Dublin 8