PRESS

M-ISPHERE INTEGRATES SMS INTERACTIVITY IN TRADITIONAL PRESS ADVERTISING FOR THE LAUNCH OF THE REMORTGAGE BUSINESS

IFG mortgage is launching the first SMS-based Direct Response Advertisement campaign for its new unit, The Remortgage Business.The ad, which will be published over the month of September 2001 in two leading national Irish newspapers, the Evening Herald and the Star, gives potential customers the option to initiate their first contact with the company through a simple SMS, instead of calling a 1800/1850 number.

This consumer-initiated contact triggers a simple and intuitive interactive SMS scenario, which exchanges basic information between the customer and the brand. Through a dedicated web-interface, a financial consultant accesses the SMS enquiries as they arise and can follow them up with an outbound telephone call.


This innovative interactive marketing service was developed by mobile marketing specialist m-iSphere. The companie's growing portfolio of SMS-based interactive services includes, including direct response advertisement, trivia games, promotion and couponing.