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TSB BANK TELLS STUDENTS "DNT TLK JUST TXT US"!

m-iSphere has launched yet a new interactive marketing SMS campaign on behalf of TSB Bank and Watermarque, one of Dublin's leading advertisement agencies. TSB becomes the first Irish retail bank to interact with its target customers using an SMS-based competition. The "Dnt tlk just txt us" campaign will run in October and November 2001, and is advertised in all the carriages of Dublin's DART public transport system. Using SMS, the campaign targets students through their favourite communication media, and at the best time of the day: during commuting hours.

This multiple-stage quiz competition offers a free "trip around the world" to participants who answer correctly a series of question, including a tie-breaker which will enable TSB to select the most imaginative candidate.
This innovative interactive marketing service was designed, developed and deployed by m-iSphere, the mobile marketing specialist. The company's growing portfolio of SMS-based interactive services includes direct response advertisement, trivia games, promotion, m-ticketing and m-couponing.