PRESS

zamano goes 3G

zamano announced at the Mobile Entertainment Market (MEM06) in London the purchase of a 3G mobile platform from C3 Limited. As a leading mobile provider, zamano will now be able to offer full 3G mobile services, like video chat & dating, live video streams or video competitions and games.

3G services offer additional value beyond SMS or WAP and since the arrival of video short-codes the consumer only needs to dial a single 5-digit short-code to access the world of streaming audio and video. All major mobile operators are now working hard together with handset manufactures on their 3G offerings and phones to overcome the reservation of the consumer and make it a mass medium.

“I believe that now the time is right to invest in 3G technologies and that the market will see a huge boost in the usage of 3G video services during the World Cup this summer. Our decision to go with the C3 platform strengthens our position in the market and gives us an an ideal platform to build for the future”, comments John O’Shea, Managing Director of zamano.

According to market research institute Informa Telecoms & Media, the Soccer World Cup in Germany alone will generate mobile video revenues of about 300 Million US-Dollars and is suppose to open up the market to a broad audience. It is predicted that the mobile video sector will grow by 2011 to a volume o 7.2 Billion US-Dollars and outstrip the market for mobile gaming.