PRESS

zamano launches the next "killer application"

Berlin, 26 April 2006

zamano announced the launch of their latest WAP-Publishing tool at the World Telemedia in Berlin. It is expected to significantly boost the usage of WAP sites in Ireland and UK by helping content providers finally overcome the challenge of ‘discoverability’.

While taking part in the opening keynote panel on Monday, John O’Shea, Managing Director of zamano, announced a new WAP-Publishing tool to the conference. The key to its success is making the call to action simple and giving users different options in terms of content and services.

“With the steadily growing number of easy to use WAP-enabled handsets, I strongly believe that the average consumer is finally ready to explorer the mobile Internet and to download more content ’. Our latest application enables our customers to develop and publish their own multi-media WAP sites with only a few clicks and to broadcast them via bulk SMS”, explains John O’Shea.

Since the end of 2002 the total number of page impressions on WAP pages in the UK increased by more than 325 % and led to a total number of 1.3 billion page impressions by December 2005. While in the past barriers caused by poor usability of mobile handsets made it difficult for non-technical experienced users to browse the mobile web, now phone manufactures and operators tackle this problem actively and make it easier for the average user to access WAP pages.


http://www.WapPublisher.com