PRESS

M-ISPHERE INTEGRATES SMS INTERACTIVITY IN TRADITIONAL PRESS ADVERTISING FOR THE LAUNCH OF THE REMORTGAGE BUSINESS

"Text 2 The Max" is an interactive SMS-based promotion campaign running on 400,000 bottles of Pepsi Max distributed from September to December across Ireland and Northern Ireland.

The concept was originally created by Marketing Network, who then asked m-iSphere to design, implement and deploy it across Irish and UK GSM networks. Text 2 the Max is running on behalf of Pepsi Ireland and C&C Ireland, in collaboration with two participating retail chains: Let's Talk Phone and Dixons -The Link.