PRESS

ZAMANO LAUNCHES LOCATION-AWARE COMMUNITY PLATFORM

3GSM World Congress, Cannes, France, 20 February 2001
Announces Openwave Alliance Partnership

zamano connects you to the people you know and the places you go

zamano, the leading innovator of mobile internet technologies, today unveiled its flagship product offering, the zamano Location-Aware Community Platform. The Location-Aware Community Platform provides a range of fun and interactive end-user functionality along with advanced Location-Based Marketing (LBM) capabilities, a key future revenue stream for Mobile Internet Portals (MIPs) and Network Operators (MNOs).

The zamano Location-Aware Community Platform is designed to harness the existing infrastructure and investments of Mobile Internet Portals, by delivering location-relevant content in a fun and interactive framework. It also enables advanced Location-Based Marketing with reference to the end-users location, profile, and preferences.

Users can receive buddy alerts, take part in Chat & Polls, receive information on exclusive deals, events, nightlife as well as targeted advertisements all relevant to a specific location. zamano can be personalised by users to suit the way they live - profile options lets them define themselves in a fun framework to reflect their individual lifestyle and attitudes; user preferences ( social alerts, commercial alerts or complete privacy ) allows them change their mood as often as they like.

"zamano is the first comprehensive Community Platform for the mobile internet to offer a complete user experience via Web, WAP and SMS while also allowing MIPs to unleash the revenue streams of the future through zamano's fully integrated Location-Based Marketing Module. zamano also offers concurrent multilingual functionality, particularly suited to Portals servicing multilingual or multi-ethnic communities", said Darren Ó Rodaigh, zamano Founder and Business Development Manager." Operators and MIPs can clearly see the value in an integrated solution as opposed to offering various solutions for Chat, Community, location-based marketing. In the end of the day, their customers demand a consistent, relevant and entertaining mobile internet experience."

zamano also announced an Alliance with Openwave Systems Inc. (Nasdaq: OPWV), the worldwide leader of open IP-based communication infrastructure software and applications, headquartered in Redwood City, California. The Openwave Alliance Partnership presents joint-marketing opportunities and the Openwave stamp of approval for zamano applications indicating that they are optimised for the Openwave UP.Browser, the dominant WAP-compatible microbrowser for mobile devices.

" We are delighted to be working with Openwave," said Niall McKeon, zamano UK Business Development Director. "Not only is this a significant vote of confidence in zamano from the industry leader, it also reassures our customers that we will remain to the fore of emerging mobile internet technologies, working side by side with Openwave innovations such as the Openwave Location Service Broker, which protects subscriber privacy and enables monetized location-based transactions"

About zamano:
zamano is a leading innovator of the mobile internet, providing a Location-Aware Community Platform to Mobile Internet Portals and Network Operators. zamano, based in both Dublin and London, also provides a range of mobile internet products and solutions aimed at releasing the future revenue potential of the mobile internet, in particular through innovative Location-Based Marketing.