IRFU Joins The iPhone Revolution

The Irish Rugby Football Union has teamed up with PUBLISH-i to give rugby supporters access to the official match day programme on their mobiles.

The Irish Rugby Football Union (IRFU) today launched its first iPhone application (app) which allows supporters with either an iPhone or iPod touch to download and read the official match programme for this Saturday’s Ireland vs. South Africa match. The application is being launched in partnership with PUBLISH-i, an Irish company specialising in automated smart-phone publishing.

Padraig Power, Commercial Director for the IRFU stated that “mobile phone applications are a logical next step in our digital strategy, and PUBLISH-i has delivered a solution which allows us to extend our traditional match program to a much wider audience. By using innovative platform’s such as this, we can build better connections with our supporters and keep them continuously informed with news and information about Irish Rugby, both at a local and international level”.

“We are delighted to be able to support the Irish rugby team and the IRFU in this venture and bring this traditionally time-sensitive publication to a much wider audience”, said Philip Lynch, Joint CEO, PUBLISH-i. “By using our automated smart-phone publishing technology, we’re helping the IRFU to seamlessly deliver an official match programme to supporters beyond the boundaries of the stadium, helping them to connect with thousands of supporters in Ireland and abroad”.

The Ireland vs. South Africa match program is now on sale now in the App store and can be found by searching for “IRFU” or “MatchApp”. Apple iphone apps list.

About PUBLISH-i:

PUBLISH-i provides automated smart-phone publishing services to publishers and content owners, enabling them to expand their reach and monetise high quality, time sensitive print content. Print-ready publications (comics, magazines and match programmes, etc.) are automatically converted into a smart-phone format and then distributed by PUBLISH-i as mobile applications through leading application stores including Apple’s App Store, Google’s Android Market, Blackberry’s App World and Nokia’s Ovi store.

PUBLISH-i was formed in 2008 as a joint venture between Pixelsoup Ltd, a leader in interactive design, and Zamano PLC. a leading provider of mobile content, billing and interactive services in the US, Europe, Australia South Africa.

All trademarks contained herein (whether registered or not) and all associated rights are recognized.


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